Strategic Marketing
We will design a customized marketing plan focused on your specific goals. Want to acquire new patients? Looking for ways to nurture an ongoing relationship with your existing base? We can help you do both, and much more. We will devise a strategy that identifies and pinpoints your areas of greatest potential and help you reach them. Tactical tools might include developing newsletters, fax and email campaigns, and generating media interest and support.
Successful marketing is about developing relationships with potential customers before they walk in the door, and we will develop a plan to do that by providing information relevant to their need, which also highlights the services you can provide.
The BusiMed team works with you to develop a marketing plan and brand strategy.
We build a strategic vision by:
- Working with you to develop a brand identity that reflects your organizational priorities.
- Organizing a cohesive plan to promote and position your brand.
We manage your day to day needs, including:
- Representing you to the media.
- Preparing and/or editing your press releases and managing an effective distribution.
- Advising on selection of mail lists for media and general mailings.
- Managing your mailing and customer lists
to keep them current.
We develop a media resource for your business by:
- Creating and maintaining a web-based library of
press releases, media coverage, and related news
coverage to make your organizational "story"
readily available to media, prospective patients, etc.
- Integrating your plan throughout your
promotional package, including website
and print materials.
- Maximizing the exposure and branding possibilities of your organization's highlights,
milestones and accomplishments.
- Identifying unique story ideas to support
your business and working to get them placed.
Please contact us to find out more.